Rachelle Castro
Marketing and customer work that still runs when you are in a meeting.
Strengths
- Plans that leave the meeting
- Turns growth ideas into weekly workflows so marketing and operations still match after kickoff.
- CRM and customer operations
- Designs the handoffs, pipelines, and follow-up systems that keep leads, clients, and teams from falling through the cracks.
- Structured delivery
- Brings project coordination and process clarity to founder-led teams that have outgrown ad-hoc work.
- Experience-led systems
- Builds onboarding and customer-experience flows that feel consistent for the client and manageable for the team.
Best fit for
- Founder-led teams whose marketing and operations live in too many tools
- Businesses that need CRM, onboarding, and customer experience to work as one system
- Teams ready to replace ad-hoc coordination with structured workflows
Favorite problem to solve
“Helping a team stop losing people between the first conversation and the work that was promised.”